Proposal Created by Pat B (Head of Growth)

Summary

Create a temporary growth working group and operating budget to boost partnership and marketing activities for Inverse Finance.

Background

Inverse Finance today boasts a small but growing number of partnerships along with some efforts to formalize marketing within the DAO. Activities like @Akarin’s newsletter operate purely on a volunteer basis however this model does not scale very well and good talent can be poached. As Inverse turns toward a more protocol-to-protocol focus and prepares for multiple announcements in the near future, we need to begin putting up scaffolding to assist us in our objective to reach $1 billion in DOLA circulation in 2022.

More recently, planning for a significant overhaul of the tokenomics of INV, internally referred to as Inverse +, points to a need for an increase in marketing support to launch that project, assuming it passes an upcoming on-chain vote.

Proposal

I propose the creation of a temporary Growth Working Group (GWG), responsible for promoting and executing partnerships but more generally driving the marketing of “DOLA Everywhere”, which will be largely partner-driven. A working group allows us to leverage the resources and talents of lots of part-time contributors who want to be more involved with Inverse but who want more organization structure and compensation for their efforts.

The working group approach is common in many DAO’s and given our need to move quickly and cost-efficiently, I recommend we give this a try! Note that I am in favor of a permanent group but suggest we launch the GWG as a test and also as a potential model for other working groups (eg : Treasury, Governance, Community).

This initial BD/marketing focus of the GWG could be split into multiple WG’s in the future, but given the above, I recommend a combined group for now.

Responsibilities for the GWG include:

• Partnerships/Business Development

  • Drive Inverse Protocol Ambassador Program
  • Manage Inverse Partnership Bounty program for DAO members who bring in especially notable partnerships
  • Conduct weekly partnership funnel review
  • Propose and discuss new partner model experiments/revenue models
  • Create Notion or similar board to track BD/Marketing efforts
  • Competitor analysis
  • Monthly reporting to the DAO on partnership progress

• Marketing

  • Drive partner marketing activities/coordination with new partners like Concave
  • Drive new campaign around content development - blog, medium, video, podcast, etc.
  • Improve Inverse’s content marketing / impression mining - Twitter/Linkedin/etc.
  • Content optimization - SEO, recommend updates to Inverse web site and related sites to optimize awareness of Inverse and attract new partners.
  • Layer3/Coordinape program to reward extraordinary one-off partnership or marketing achievements like “Get Elon Musk To re-tweet Nour” or “get INV listed on Coinbase”
  • Create new INV presence on LinkedIn, Reddit, Youtube, etc.
  • Revisit DOLA logo, merchandise
  • Recommend or manage events where INV team members should speak or attend
  • Outreach to content projects like Coingecko, aggregators like Zapper
  • Monthly reporting to the DAO on marketing programs

• Inverse Plus Launch

  • Hire design talent for updated Inverse Finance landing page, app, documentation
  • Hire INV+ project manager for 90 days
  • Hire full-time marketing manager to drive all aspects of marketing communications leading to launch of project
  • Influencer marketing

I propose a weekly GWG Discord meeting that is open to anyone in the DAO and of course other GWG meetings can occur at any time. At the end of 90 days we can determine how best to modify or extend the GWG charter and budget for a subsequent 90 day period.

Budget

I propose a budget of 140,000 DOLA for this effort for the time period of Jan-Mar 2022 with an additional allocation of 10,000 DOLA for the time period of November 1, 2021 thru Dec 31, 2021 for GWG rewards earned during that time period and before this proposal could be voted on.

BUDGET OVERVIEW: (Please refer to https://forum.inverse.finance/t/proposal-for-growth-working-group/31 to see the formatted & itemized budget table):

Organization

The GWG will be led by @patb (me) and should ideally include at least one additional co- leader, perhaps a marketing manager. Participants in the GWG will have opportunities to propose new GWG projects and experiments, which the GWG can discuss and if necessary conduct internal votes before proceeding. For “major” projects a proposal can be vetted within the GWG and then moved up to a vote by the full DAO.

Transparency Commitment

Each month the GWG will share a report with the INV DAO that provides updates including

• Summary of funds spent
• Updates on funded experiments

Action

• Approve an allowance of 150,000 DOLA to Growth Working Group 2-of-3 multisig wallet controlled by Pat, Xeno and the Deployer address 0x07de0318c24D67141e6758370e9D7B6d863635AA